What do you think of when you hear the name Gabriel García Márquez? Magical realism, most likely.  Maya Angelou? Inspirational verse, no doubt. Robert Ludlum? Ah, my hero, Jason Bourne.

Choose a genre, get good in it, stick to it, create a lasting reputation, say the experts, the blogs, the "how to for authors" articles. That's how you become known as an author. That's how you make the big bucks. Whatever you do, don't go skipping from one genre or one form to another!