Welcome to the marketing resource center for the 2017 Book-to-Bar campaigns.
Here are the graphics and text assets (i.e., visuals and written text, for both EMAIL and SOCIAL MEDIA) for you to use during this campaign. We have three product offers; the main two products are Book-to-Bar and Cookbook & Bar. Each product offer has its own set of assets (see below; the Coloring Book has text assets only). We recommend to focus on the Book-to-Bar and the Cookbook & Bar offers, since the Coloring Book won't ship before the holidays.
Your affiliate URL will take people to the same landing page regardless of the product offer you promote, so feel free to choose the one you prefer, or do both to maximize your outreach!
**Important note: be sure to include your unique affiliate link with each post or email that you send, so that we can accurately track your commissions.
Please let us know if you have any questions whatsoever. We can't wait to send you your first affiliate payment. Let the campaign begin!
Birgitte & the LUCITA team
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GRAPHIC ASSETS
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We have created assets for three of the top social media networks: Facebook, Instagram, and Twitter. The assets are organized according to the product offer and properly sized for each platform.
Each link will pop open a window asking you to either open or save the zipped file. Double-click to unzip each folder. We recommend saving to your desktop so you've got everything you need on your computer.
You can also use these graphics to insert into your email newsletters and embed on your web site. Just use the size/dimensions that you need. If you need graphics with different dimensions, please email us and we'll create the graphics for you.
BOOK-to-BAR
Facebook assets (zipped)
Instagram assets (zipped)
Twitter assets (zipped)
COOKBOOK & BAR
Facebook assets (zipped)
Instagram assets (zipped)
Twitter assets (zipped)
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EMAIL TEXT ASSETS
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Dear [name or "friends"],
If you enjoy good stories, appreciate fine chocolate, and/or believe good food is the foundation of good health, we've got an incredible treat for you this holiday season.
The publisher of the mythic fantasy The Jaguar and the Cacao Tree has put together this dazzle-your-senses trio: [embed your affiliate link here if you can]
• Book-to-Bar gift set: the world's first literary-chocolate pairing. The Jaguar and the Cacao Tree is paired with a single-origin hand-crafted bar of dark chocolate.
• Cookbook & Bar: three single-origin chocolate bars paired with a popular cookbook of 60 ancient healing recipes
• Coloring Book: a special pre-order offer for the first-ever adult coloring book focusing on the story of cacao and chocolate
All chocolate bars paired with these bundles are single-origin, direct-trade hand-crafted chocolate. No soy, no palm oil, no chemical byproducts. Nothing but cacao, natural sugars, and in a few bars extra flavors like maca, coconut cream, almond and spicy chai.
Taste buds melting yet?
The best part, though, is that every purchase of a chocolate bar benefits cacao farmers in Central and South America—because the makers of these chocolates all practice direct trade and reinvest in the communities where their cacao beans come from. You might have heard of them: Askinosia, Harper Macaw, Firefly Chocolate.
On top of that, a portion of the proceeds from your purchase goes directly to BioItzà, an organization in Guatemala that maintains a forest garden reserve.
And yes, all of these gift sets are discounted for the holidays. After December 31, the prices jump back up to their regular rates.
Supplies of these rare gift sets are limited so dive in and get yours before they're gone. After all… you know how long good chocolate lasts!
[insert your affiliate link here]
Enjoy and Happy Holidays!
[your signature]
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SOCIAL MEDIA TEXT ASSETS
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The following text assets are organized per platform and further subcategorized by product offer. Quick links: Facebook & Google Plus | Twitter
For maximum impact, always include a graphic with your post and ask people to share. Visual assets have a much higher rate of clicking and sharing.
FACEBOOK & GOOGLE PLUS
BOOK-to-BAR
Like chocolate? Like to read? Book-to-Bar pairs good literature with good chocolate—and it gives back to cacao farmers and a forest garden conservation org. Spoil yourself this holiday while doing good! <affiliate_url>
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I just discovered Book-to-Bar, the world's first literary-chocolate pairing. Wow what a cool gift idea! The chocolate comes from bean-to-bar chocolate makers who trade directly with cacao farmers. <affiliate_url>
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Have you heard of Book-to-Bar? It's the world's first literary-chocolate pairing. The publisher has limited stock so grab yours before the holidays! 12% off, too. <affiliate_url>
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Snuggle up with a good book and a good bar of chocolate this holiday.<affiliate_url>
COOKBOOK:
What can be better than a cookbook of ancient healing recipes and a package of three bars of craft chocolate? Special gift set now at 22% off. <affiliate_url>
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Like to cook? Like to explore recipes of the ancients? The Sacred Cookbook has 60 time-tested healing recipes. That, plus 3 bars of craft chocolate, are yours this holiday through a special offer. 22% off through Dec. 31. <affiliate_url>
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Heal your body and soul with these time-tested healing recipes from the ancients—from the Maya to the Maori, from ancient Mesopotamia to the Amazon. From the good people at Sacred Science. Plus chocolate! <affiliate_url>
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Healing foods from the ancients are making a comeback — and they're all included in this cookbook. <affiliate_url>
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Bring back the forgotten healing recipes of ancient cultures… into your kitchen. The Sacred Cookbook gives you…
• 60 delicious time-tested healing recipes, including vegetarian/allergy friendly recipes
• Tips on which recipes to use for specific health conditions
• Health benefits of the ingredients
• Where to purchase exotic or hard-to-find ingredients
• Beautiful full color photographs of this sacred cuisine
• An exploration into the mythology and ritual that underly these powerful foods
And we're including 3 craft chocolate bars in a special gift bundle for the holidays!
<affiliate_url>
COLORING BOOK
A coloring book about cacao and chocolate. Seriously, could there be anything better than chocolate and coloring blended together? Scheduled for release Spring 2017. Pre-order yours, or send a copy to a loved one today! <affiliate_url>
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Slide down the cacao rabbit hole with this gorgeous coloring book @ chocolate, due for release Spring 2017. Explore ancient cacao trade routes in Mesoamerica, celebrate chocolate with goddess Ix Chel and rain god Chaak, see how cacao beans are made into chocolate, follow the reproductive life cycle of cacao, discover all the bizarre ingredients people used to mix into chocolate, and much more! Pre-order your copy today <affiliate_url>
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No one's done a coloring book about cacao and chocolate. Till now. Explore ancient cacao trade routes in Mesoamerica, celebrate chocolate with goddess Ix Chel and rain god Chaak, see how cacao beans are made into chocolate, follow the reproductive life cycle of cacao, discover all the bizarre ingredients people used to mix into chocolate, and much more. Releases Spring 2017. Pre-order yours today <affiliate_url>
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Love to color? Love chocolate? Your personal culinary-coloring heaven has arrived: an adult coloring book @chocolate. Pre-order your copy today — or give as a surprise gift! <affiliate_url>
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TWITTER
BOOK-TO-BAR
Snuggle up with a good book and a good bar of chocolate this holiday. Get your Book-to-Bar at 12% off. <affiliate_url>
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Just discovered Book-to-Bar: pairing of a good book and good chocolate. What a cool gift idea for the holidays! <affiliate_url>
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Heard of Book-to-Bar? It's the world's first literary-chocolate pairing. Wow what a great holiday gift idea <affiliate_url>
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The world's first literary-chocolate pairing—big hit at the NW Chocolate fest. Get yours for the holidays! <affiliate_url>
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Book-to-Bar: the world's first literary-chocolate pairing. Get yours this holiday <affiliate_url>
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Like chocolate? Like to read? Book-to-Bar pairs good literature with good chocolate. Spoil yourself this holiday <affiliate_url>
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Know anyone who loves chocolate—and a good book? Give them a Book-to-Bar gift set this holiday! <affiliate_url>
COOKBOOK
Forgotten healing recipes of ancient cultures… in a beautiful full-color cookbook. Plus 3 craft chocolate bars! <affiliate_url>
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What can be better than a cookbook of ancient healing recipes and a package of three bars of craft chocolate? <affiliate_url>
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Like to cook? Like to explore recipes of the ancients? That, plus 3 bars of craft chocolate, is yours this holiday <affiliate_url>
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Heal your body with these time-tested healing recipes from the good people at Sacred Science. Plus chocolate! <affiliate_url>
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Healing foods from the ancients are making a comeback — and they're all included in this cookbook. <affiliate_url>
COLORING BOOK
Slide down the cacao rabbit hole with this gorgeous coloring book @ chocolate, out Spring 2017. Pre-order yours today <affiliate_url>
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A coloring book about cacao and chocolate. Could there be anything better? Pre-order yours today! <affiliate_url>
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No one's done a coloring book about cacao and chocolate. Till now. Releases Spring 2017! Pre-order yours today <affiliate_url>
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Love to color? Love chocolate? Your personal culinary-coloring heaven has arrived: a coloring book @chocolate. <affiliate_url>